It’s still Burj Dubai to me!

An impressive opening ceremony, but this renaming just doesn’t work! People of Dubai and around the world will always call it Burj Dubai. Why change a brand name to satisfy egos and politics. The amount of brand goodwill that will be lost on this is ridiculous. It took 6 years to reinforce the name globally only to have it changed overnight. Just doesn’t make good business sense. Also check out http://www.burjkhalifa.com. Someone is squatting on it. Good luck with getting that domain name.

I say we should start a petition to get the name changed back to Burj Dubai. If the move was done for unity then they should have called it Burj Emirates or Burj UAE. Besides, would you wear a tshirt that say Burj Khalifa?

Anyways, it will always be BD for Me! Check out the video for some of the highlights from the show. Sorry for the jittery camera work, but after a bit, didnt really care about taking a video anymore.

Out and About, Politics Shortlink

Burj Dubai website not upto mark

With the Burj Dubai opening today you would have thought they would have done a proper website launch as well. The new site, just doesn’t load, and is not even in sync with their brand identity. I am not being disgruntled that we didnt get the job, but this seems like a real last minute effort. The colours used are not as per the brand, and that wallpaper is so dated looking. Furthermore the site has not been properly tested either. I keep getting a cannot decode raw data error. Like @m4lvin tweeted – Visit http://www.burjdubai.com/ — The Slowest Website in the World

Burj Dubai Internet Activity

Thoroughly disappointed, hopefully the fireworks and the launch festivities will make up for it.

Advertising, Business Shortlink