An impressive opening ceremony, but this renaming just doesn’t work! People of Dubai and around the world will always call it Burj Dubai. Why change a brand name to satisfy egos and politics. The amount of brand goodwill that will be lost on this is ridiculous. It took 6 years to reinforce the name globally [...]
With the Burj Dubai opening today you would have thought they would have done a proper website launch as well. The new site, just doesn’t load, and is not even in sync with their brand identity. I am not being disgruntled that we didnt get the job, but this seems like a real last minute [...]
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